New Orleans is a historic city filled with attractions, food, and its charming atmosphere. People come from all over the country to indulge in what is known as “The Big Easy” lifestyle that is practiced amongst New Orleans’s natives. Aside from the food and culture, New Orleans is famous for its biggest event of the year: Mardi Gras.
Mardi Gras first took place on March 3, 1699, when French explorers Pierre Le Moyne d’Iberville and Sieur de Bienville landed near present-day New Orleans, Louisiana. They held a small celebration after dubbed their landing spot Point du Mardi Gras, which is now present-day Mobile. For years, New Orleans and other French settlements began marking the holiday with street parties and masked balls, and traditions that are still practiced today. Over the decades, Mardi Gras has evolved with its celebrations and is one of the most celebrated holidays in the South. Locals prepare days in advance for Fat Tuesday with parades such as Endymion, Bacchus, and Zulu.
Zulu is one of the major parades that rolls on Fat Tuesday, being infamous for their tradition of throwing coconuts instead of beads. Sometimes referred to as “golden nuggets,” Zulu coconuts are shaved, painted, and decorated to be given to the crowds on Mardi Gras. Navé wanted to take part in the Mardi Gras celebration with designing our own coconuts to be given out on Mardi Gras day during the parade. We wanted to share our brand with New Orleans and join the celebration. Our customized coconuts gave us the opportunity to do both.